top of page

Behaviour Change at an Individual Level

Intrinsic and extrinsic motivational factors play a vital role in influencing health behaviour change toward a more active lifestyle at the individual level. Intrinsic motivation refers to internal drives such
as enjoyment, personal satisfaction and a sense of achievement gained from physical activity. When individuals find exercise personally meaningful or enjoyable, they are more likely to sustain long-term behaviour change. Extrinsic motivation, on the other hand, involves external influences such as rewards, social recognition, encouragement from others, or health recommendations from professionals. While extrinsic factors can initiate behaviour change, intrinsic motivation is often essential for maintaining
an active lifestyle over time. Understanding both motivational types helps health professionals design effective strategies to promote lasting physical activity habits.

​

Intrinsic Motivation and Healthy Lifestyle, Physical activity
and Joy of Movement in Managing Overweight and Obesity.
 
 

There are many different strategies for developing and influencing health behaviour and long-term lifestyle change. This learning material focuses on the individual's intrinsic motivation and experience
of happiness and well-being. It consists of background material in the form of scientific articles and
a few questions for discussion to be used by physiotherapy students and teachers.

​

Scientific evidence supports a comprehensive and individualised approach to treating obesity, combining lifestyle changes, behavioural support and when needed, medical or surgical interventions.

​

Physical activity plays a crucial role in the prevention and treatment of overweight and obesity. Beyond simply burning calories, movement supports both physical and mental health in a holistic way.
For individuals living with excess weight, integrating enjoyable physical activity into daily life can have transformative effects on well-being and long-term health outcomes. Encouraging individuals to find joy in movement, whether it's walking with a friend, dancing, swimming, or playing a sport, helps shift
the mindset from exercise as an external (extrinsic) motivation requirement to movement as
an internal (intrinsic) motivation and self-care.

​

This emotional connection to physical activity is often a key to sustainable change. Engaging in activities that feel enjoyable and rewarding helps create lasting behavior change. The focus on joy, rather than obligation, increases adherence, and thus intrinsic motivation over time.

​

Physical activity, especially when experienced, as enjoyable and empowering, can serve as a cornerstone of obesity treatment. While no single solution fits everyone, combining health promotion activities as joyful movement with evidence-based medical approaches offers the best chance for long-term success and improved quality of life.

Note: Students should pause the video at designated points to complete the interactive activities and reflection exercises.
The video is also available at PROMINENCE YouTube channel here

This resource was developed for the PROMINENCE Open Education Resource (OER) by physiotherapy senior lecturers
at Mälardalen University in Sweden, and the Arcada University of Applied Sciences in Finland for the Prominence Project,
June 2025. 

Physiopedia contributors. (2024, June 14). Physiotherapy communication approaches in management of obesity and overweight. Physiopedia. https://www.physio-pedia.com/index.php?title=Physiotherapy_communication_approaches_in_management_of_obesity_and_overweight&oldid=355301

  • LinkedIn
  • Twitter
  • Facebook

​Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do
not necessarily reflect those of the European Union or EACEA. Neither the European Union nor the granting authority can be held responsible for them.

 

©2026 by PROMINENCE Project 

bottom of page